Lars Meidell is the #1 health and fitness expert for high-performing men over 30.

Over the last 8 years, he’s built a powerful online presence with 1.3 million followers on Instagram and a loyal list of 75,000+ email subscribers.

But more importantly…

He’s helped over 2,157 private clients go from soft and out of shape… to SHREDDED and powerful.

To the point where their wives can’t keep their hands off them...

Where their kids look up to them like they’re freaking Marvel superheroes...

And when they walk into a gym or a boardroom, they get asked by friends, colleagues, and business partners:

“How the hell do you look like that?”

Because of their newly forged bodies…

These men move through life with MORE confidence, better health, and the kind of unstoppable energy required to lead at the highest level.

Lars’s clients are the top echelon of men running successful businesses and operating in high-stakes careers.

(CEOs, founders, business owners, executives, doctors, pilots, lawyers, bankers, and other elite professionals.)

They’re men with families depending on them…

With responsibilities that can’t be ignored…

And ZERO time to waste on 2-hour workouts or obsessing over every bite of food.

But thanks to Lars and his Metabolic Reset System – they DON’T have to.

Because this science-backed 3-step method allows these same busy men to get into the best shape of their lives...

With just 3 strategic workouts per week (45–60 minutes each) and enjoyable, satisfying nutrition that fits seamlessly into their lifestyle.

Lars’s clients travel the world, close deals over business dinners, and enjoy holidays with their families…

Yet still look powerful in a tailored suit AND even more powerful shirtless.